With the collapse of the Soviet Union in the beginning of the 90’s all TV commercials from that era were destroyed,
except for the films collected
on this unique DVD.
Price includes worldwide shipping and handling.
DVD will be shipped to your address within the next 10 days after payment is received.
First TV commercials in Soviet Union were produced in 1967 in Estonia. Eesti Reklaamfilm (Estonian Commercial Film Producers) became the major producer of TV ads in the USSR and over 5000 television advertisements for Soviet countries were produced during the 24 years of its existence.
It's hard to imagine a time when you looked forward to commercial breaks on TV, but that was exactly the case in the 1980's with Soviet ads on TV in Estonia.
Instead of an annoying interruption, this separate five-minute program, aired three times a day, became the screen event to wait for. Western appearances mixed with socialist content created wildly eccentric ads that have acquired a huge cult following.
The Soviet ads simply ignored the idea of selling a product or targeting certain consumers, thus making the ads themselves the product to be consumed. Usually products vanished from the shelves without any need for advertisement but ads were produced nevertheless. At other times an ad would be produced in the hopes that, at the time of airing, a product would be available for sale.